Anthropomorphism - humanization - is the attribution of human characteristics, emotions, and behaviors to animals or other non-human things. The design of this booklet, which I named, conceptualised, illustated and designed the typographic aspects of, follows a collection of published articles centered on the bridge between human thought and neurological processing.
The idea of anthropomorphism emerged from the text itself - many of the article's findings feature testing on certain animals, such as apes or mice, in the quest for biological human understanding. Others display as metaphors or puns; Déjà vu from the hippocampus, or the way that swans mate for life in How Love Changes Your Brain. The booklet blends aesthetics and qualities of Bauhaus and scientific, hand-drawn illustration into a experimentation of style, layout and composition.
