Future Physique embodies exactly what one would seek from a personal trainer; structure, inclusivity, and a contemporary outlook on both fitness and life as a whole. The panda is not just a panda: it is a motivation, a mascot. The panda emobodies duality, change, and most important of all: defying people's expectations. The use of selective colour and recurring hexagonal patterns play on the aspect of innovation and incisiveness that the brand stands on.
