Rattus Amor is a commercial pet breeder specialising in fancy rats. That is, rattus norvegicus domestica, which is science speak for domesticated pet rats. Because of the niche nature of this company, I decided to go for an equally specific visual identity to match. The use of shape, texture and assymetry lends a playful, unrestrained and organic quality to the brand's image, while the split complementary palette softens the aesthetic and simultaneously catches the eye.
